WHITE BUFFALO ENVIRONMENTAL, INC.
Environmental Services
WBE LEADERSHIP TEAM
PRESIDENT
STEVE MCFARLIN
Steve founded White Buffalo Environmental, Inc. in 1998, bringing with him twelve years of leadership experience from the United States Marine Corps, where he served as a Harrier pilot and pilot instructor. His military background shaped a disciplined, mission-focused approach built around preparation, accountability, sound judgment, and execution - principles that continue to guide White Buffalo Environmental today.
As President and Founder, Steve provides strategic and operational leadership across the company while maintaining a strong focus on the quality and integrity of WBE’s work. He works closely with leadership and technical teams to establish company priorities, strengthen operational capabilities, and ensure WBE has the people, processes, and expertise necessary to deliver practical, defensible environmental solutions. His leadership emphasizes clarity, accountability, and efficiency while balancing regulatory requirements, project schedules, environmental risk, and client objectives.
As White Buffalo Environmental continues to grow across infrastructure, telecommunications, broadband, energy, and environmental markets, Steve remains focused on sustainable growth without compromising the standards on which the company was built. He believes successful environmental consulting requires experienced oversight, technical competence, sound judgment, and an understanding of the client’s larger objective - a philosophy that continues to shape WBE’s culture and the trusted relationships it builds with clients nationwide.
She leads business development and market strategy across WBE’s infrastructure, telecommunications, broadband, energy, and environmental markets, working closely with clients and technical teams to ensure services are accurately scoped, strategically positioned, and aligned with project objectives, regulatory requirements, and risk considerations. Her work includes identifying emerging markets and funding opportunities, developing strategic accounts and partnerships, supporting proposal and pricing strategy, and strengthening WBE’s presence across the industries it serves.
With a background in executive leadership, corporate development, sales, and education, Kristi brings a people-centered and solutions-focused approach to leadership. She is focused not only on creating opportunities for WBE, but on strengthening the business behind the work - connecting strategy, operations, financial performance, client relationships, and internal systems to position White Buffalo Environmental for continued growth and long-term success.
KRISTI BASS
VICE PRESIDENT
Kristi serves as Vice President of White Buffalo Environmental, working alongside the President and leadership team to help guide the company’s strategic direction, growth, and overall performance. Her role spans business development, revenue strategy, market expansion, organizational development, financial and operational performance, and key client relationships, with a focus on building the systems, partnerships, and opportunities necessary to support sustainable growth.
MADISON NASSAR
Director of Operations
Madison serves as Director of Operations at White Buffalo Environmental, where she oversees project execution and the delivery of environmental compliance services across telecommunications, and broadband markets. She works closely with clients, regulatory agencies, and WBE’s technical teams to coordinate project workflows, manage priorities and resources, maintain quality standards, and ensure projects remain on schedule and in compliance with applicable requirements.
Her experience includes NEPA compliance, environmental permitting, regulatory research and documentation, agency coordination, and environmental support for federally funded and privately developed infrastructure projects. Madison helps oversee complex, multi-jurisdictional projects requiring coordination among federal, state, local, and Tribal entities while ensuring project teams have the information, direction, and resources necessary to move work efficiently from initiation through completion. She also plays an important role in strengthening internal processes, standardizing project workflows, and maintaining consistency across WBE’s growing portfolio of work.
Madison’s approach to operations is centered on accountability, organization, responsive communication, and practical problem-solving. She understands that successful environmental consulting requires more than regulatory compliance - it requires coordinating people, information, deadlines, and client expectations throughout the life of a project. Through experienced oversight and a commitment to operational excellence, Madison helps WBE reduce project risk, maintain quality, protect client schedules, and consistently deliver reliable results.
